There are different ways to start a startup, but they mostly boil down to this:
You are either coding shit, selling shit, or doing jack shit
Coding Shit
My stack is mostly VS Code + Claude Code. I use Kanband boards and create PRDs for what I need to build.
Selling Shit
At the moment, my main channels of talking to customers are cold calls, walking unannounced into customer offices, and referrals.
Here are my customer discovery questions, I try to use techniques from the "Mom Test" (still havent read the book though) so I try to get the customer to speak as much as possible.
I don't use all of these questions, but I am putting them all in the blog
Discovery Questions
How do you communicate currently with GPs?
Walk me through what happens after you refer a patient out for clearance.
What percent of patients have this problem?
What are the most common reasons patients don't end up booking treatment?
When's the last time you had to chase down whether a patient completed work somewhere else? What happened?
What's your current PMS?
How do you track patients who were referred out but never came back?
Do you know how much unscheduled treatment is sitting in your system right now?
If you had to guess, how many patients per month fall through the cracks because of this?
Are you paying for anything right now that tries to solve this?
What have you tried to solve this? How much time does your team spend on it per week?
If you were going to bring on a new tool like this, who else would need to be involved?
On a scale of 1/10 how painful is this?
What's the most time-consuming task for your front desk every day?
If you hired someone today and you have them sit next to you and do work for you, what would you have them do?
Pivot Questions
What is the biggest headache in your office right now?